We Speak Human
Get Real Business Advice That Works
Darren and Gareth Tompkinson, T Brothers Cabinetry
Happy Prime Strategies Customer
Sam of Menu.co.nz
Happy Prime Strategies Customer
Natasha Port, Director, ABI Music
Happy Prime Strategies Customer
Rob of Glenfield Panelbeaters and Painters
Happy Prime Strategies Customer
We’re Not Your Typical Suit-Wearing, Buzzword-Spouting Business Advisors and Coaches.
Are you tired of business advisors who charge $500/hour to tell you to “leverage synergies” and “optimise your customer journey”? Yeah, us too.
Here’s the reality of owning a small or medium business in New Zealand: you’re expected to be your own marketing guru, financial controller, HR department, IT support desk, and customer service champion — and somehow still find time to run the actual business you started. Oh, and have a life outside it, apparently.
Trying to be brilliant at everything, when you’re already brilliant at one thing — that’s not ambition. That’s a recipe for burnout.
With over 550,000 small and medium enterprises operating across New Zealand, and SMEs making up more than 97% of all Kiwi businesses, you’re in very good company. Which also means the competition for good staff, good customers and good margins is fierce, whether you’re a builder in Hamilton, a café in Wellington, or a professional services firm in Christchurch.
The Truth About What We Do
A Nationwide Network of Advisors Who Actually Know Their Stuff
Our Business Advisors, Coaches, Mentors and Consultants across New Zealand aren’t flying solo with a business card and a prayer. They bring their own hard-earned, real-world experience, backed by the full Prime Strategies team and a resource library that doesn’t suck. Think of it as your own business support crew — minus the committee meetings and corporate nonsense.
We help with the stuff that actually keeps you up at night:
- Business plans that survive contact with a bank manager, not just a whiteboard session
- Sales and marketing that brings in real customers, not “brand awareness”
- Financial planning that doesn’t require a finance degree to understand your own cash position
- Exit strategies and succession planning, so the business you’ve spent years building is actually worth something when you’re ready to step away
- Systems that don’t fall apart the moment you take a holiday
- Recruitment that doesn’t end in an expensive mistake
Our Superpower?
We’re not you. We’re not emotionally attached to your brilliant ideas or your expensive mistakes. We can see the forest when you’re stuck staring at one particularly annoying tree, and we’re not afraid to point out when the emperor has no clothes — kindly, but directly.
But here’s the part that actually matters: we don’t just diagnose the problem and disappear with an invoice. We work alongside you to fix it, hold you accountable to the things you said you’d do (because good intentions don’t pay the IRD), and set up measurable ways to know whether it’s actually working.
Because advice without accountability is just an expensive conversation..
Start Here: The Reality Check Tools
01
The “What’s Actually Wrong” Business Checkup
Not your typical feel-good self-assessment. Built to spot problems before they become expensive disasters.
02
The “Speak Human” Business Health Check
A direct, no-nonsense conversation with a real advisor, not a form. Book in and we’ll tell you what we actually see.
“Fiona from Prime Strategies Group has been a huge help for me and my business.
Using some smart systems and ideas, that she provided, things are running much smoother and a lot less stressful than they had been in the past.
I now have my weekends back and get to spend more time off the tools and working on growing the business.”
Eli Fynn
Managing Director
Queenstown Scaffolding
“Sales have increased, our market presence has grown, and our headspace has gone from stressing about cashflow around the clock to figuring out how to get all the projects done that we are winning. What he’s done is incredible”
Darren & Gareth Tompkinson
T Brothers Cabinetry
.. working with Dave will give you a fresh look and a stronger foundation; …he's probably exactly what you're looking for”
Natasha Port
Director
ABI Music
“Dave has introduced more robust systems and sales and marketing initiatives into my business that are getting great results.”
Rob
Owner
Glenfield Panelbeaters & Paint
Our Process
Step 1
Figure Out What’s Actually Wrong
We dig into your business and find the real problems, not the symptoms you’ve mistaken for problems.
Step 2
Fix the Real Problems
Practical solutions built for New Zealand trading conditions, not theoretical business-school BS.
Step 3
Watch Things Actually Get Better
You sleep better. You make more money. You stop feeling like you’re drowning. Revolutionary stuff.
FAQs
What actually is a “business advisor,” and how is it different from my accountant?
Your accountant looks after compliance — IRD returns, GST, PAYE, annual accounts. A Prime Strategies advisor works on the business itself: strategy, sales, systems, and the decisions that determine whether there’s any profit for your accountant to report on.
Do you cover the whole country, or just the main centres?
Nationwide, from Northland to Dunedin. Check our Find One Of Us page for advisors active in your specific region.
What kind of businesses do you actually work with?
Mostly classic New Zealand SMEs — trades, retail, hospitality, professional services, and manufacturing — typically 2 to 50 staff. If you’re not sure whether you’re a fit, ask us; the first conversation costs nothing.
Can you help with succession planning, not just growth?
Yes — exit strategies and succession planning are a core part of what we do, alongside business plans, sales and marketing, and financial planning. See our Solutions page for the full detail.