Sales and marketing divisions usually have a divergent view of what their efforts are meant to achieve. The two are often at loggerheads, with sales accusing marketing of not generating enough leads and marketing accusing sales of not following up adequately on the links provided.

The differences between these two crucial divisions can have potentially serious consequences for your business.

This article from Martech Advisor┬áprovides 8 ways to align your business’s sales and marketing efforts. Promoting teamwork and cross-learning will help achieve alignment between the two functions; the outcome will be productive and efficient, and drive profitability.