Why isn’t my Business Reaching its Potential?
6 COMMON Areas of untapped potential Are you “Niche Marketing” your products or services for maximum lead generation and profit or do you generally do the same as your competition? Effective marketing is changing at an alarming rate and if you present yourself as a…
The Power of Conducting a Swot Analysis
Don’t under estimate the power of conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. When we are working with clients this is usually completed quite early on in the process to get an overview of a company’s potential and is a key component when…
Disorganisation
One of the things that we often encounter in businesses we visit is DISORGANISATION – sometimes it’s the boss, sometimes it’s the team members individually, sometimes (but fortunately, not very often) it’s everyone. Other times it’s the office or workshop environment that creates the opportunity…
What is your Hourly Rate?
The question of hourly rates is very relevant now. With costs increasing almost everywhere, business margins are being squeezed at a relentless rate. If you are in a service-based industry where your revenue includes a charge for time, then this may be of some interest…
Business Ownership: The dreams we once had
One of the first questions we ask of our new business clients is, “when you started this business, what was your dream?” You would not believe the wonderful and exciting answers we get! The sad thing is that many we talk to have “lost their…
A Business Owner: Fixing those issues
One of the first questions we ask of our new business clients is, “if there was one thing we could fix for you right now, what would it be?” You would be astounded the answers that we get! We all need to remember that when…
The Business Advisor / Consultant Paradigm
What do The All Blacks, An Olympic Gold Medalist and Bill Gates have in common? They all employ a coach. They employ a coach to help them “Create the perfect game plan perfectly implemented.” It is no coincidence that the vast majority of businesses that…
Cash Flow Management
One of the biggest reasons for business failure in New Zealand is not businesses not making a profit but would you believe bad cash flow management. This can be caused by several reasons. The most common are: The business is growing too quickly and does…
Is your business strategy ready for tomorrow?
The markets of today move very quickly, often leaving SME’s stranded in the past, as they fail to “keep up” with the changes. In today’ COVID-19 environment, we need to move even more quickly, understanding the difficulties and nuances of our particular market and what…
Are there any gold nuggets sitting under your nose?
Prime have recently been working with a client that sells top end IT Software. They are a multi awarded company and leaders in their respective field. Their revenue had started to decrease, not alarmingly, but enough for us to hold a session on driving new…