Craig Cooper

Craig Cooper | Associate
Prime Strategies Group
Telephone: +64 27 526 6255
Email: [email protected]

Craig comes to Prime Strategies as an experienced business owner based in the Waikato. Craig has always enjoyed helping people.  He is passionate about business and enjoys meeting business owners with the intention of sharing his knowledge and experiences to help grow and energise a business no matter where they are in that process. 

Craig has vast business management expertise gained from hands on experience firstly as a franchisee business owner, and then later working within the franchise head office helping new franchisees. From his own experiences through the ups and downs of business ownership, he understands the various demands business owners face from financial through to staffing, productivity, cashflow and work/life balance being so important.

Craig’s strengths where he can help you are (but not limited to):

  • Strategic Planning
  • Business Strategy
  • Sales, Marketing & Branding
  • Systems and Processes
  • Web Development
  • IT Infrastructure
  • Business performance and efficiency
  • Manufacturing industries
  • Leadership and change management
  • Project Management
  • Franchising

Craig prides himself on being a creative thinker and enjoys a challenge while understanding that your business is one of the biggest financial and emotional investments you can make so treats you and your business with respect, integrity and complete confidentiality. He wholeheartedly believes there is nothing more rewarding than making a difference to the success of the business and the personal lives of the owners.

Craig lives in Cambridge with his wife Rachel and their 2 children.  He enjoys his sessions at the gym (when time allows!), boating, fishing, and travelling.


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