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Fernanda da Silva Tatley

Fernanda da Silva Tatley | Associate
Prime Strategies Group
Otago
Telephone: 64 21 250 1457
Email: [email protected]

Having had a long and diverse career as a researcher, account manager, business owner and as a specialist in the business of research funding including over 10 years of working with small and medium sized on Business Development. Fernanda decided to use her breadth of experience to provide Business Advisory Services, within the Dunedin, Otago region.

Fernanda was born in Lisbon, Portugal, but after finishing school moved to South Africa for 2 decades, attained a Doctor of Philosophy Degree in Medical Molecular Microbiology from the University of Cape Town, leading to an opportunity to develop her strategic approaches to project team management and operational pipelines to improve business performance. When she settled in Dunedin, she joined the University of Otago and became a founding member of the company biotech and small business hub in the city, attaining a Masters Degree in Entrepreneurship that further consolidated her expertise in the business sector and led to the launching of her own natural skin care business. 

Fernanda is an enthusiastic people-focused artful communicator whose key strengths include:

  • Ability to lead, mentor, listen, encourage self-awareness and team growth
  • Inclusive leadership style encouraging team diversity
  • Thorough, critical, analytical, commercially focused decision making, irrespective of competing pressures
  • Pragmatic and realistic in setting and the monitoring of measurable business outcomes
  • Excellent organisational and innovative problem solving skills
  • Substantial project management experience to pivot projects to succeed

Fernanda is married to Michael, an academic physician and they have 2 professionally qualified sons, Craig and Shaun. She enjoys nurturing her garden, in particular her vegetable patch and her highly perfumed roses. She is also an avid reader, an aspiring writer and is absolutely passionate about art, architecture, multi-cultural fusion music and the creative craft of distilling boutique gin.

Fernanda is available for discussion to create the business that “makes you smile” on your path to success. Fernanda’s favourite motto reminds us that, “If the heart and soul feel great, the body tags along”. Ready to talk?

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