Lucy McDonald | Advisor
Prime Strategies Group
Auckland, North Shore
Telephone: +64 21 0264 2893
Email: lucy.mcdonald@primestrategies.com

Lucy is a commercially savvy business growth specialist based on Auckland’s North Shore, known for working alongside small business owners as a trusted advisor and strategic partner. With a strong background in recruitment, accounting, operations management and business development, she helps business owners implement world-best business practices to improve performance, profitability, and long-term sustainability.

Lucy’s professional journey includes leading a major turnaround for a national recruitment firm and implementing sales strategies and growing teams to champion growth and profitability. She has consulted across accounting, finance, sales and business support, giving her deep insight into business operations and the people that drive them.

Her experience launching and scaling a hospitality supply business offshore demonstrates her entrepreneurial mindset, and her accounting background – combined with strong working knowledge of Xero – ensures she brings financial rigour to every engagement.

Lucy is described as an “intrapreneur” – someone who brings entrepreneurial thinking into established businesses. Tenacious, strategic, commercially astute and grounded in real-world experience, she works closely with business owners to identify opportunities and navigate challenges with operations, personnel and finances to unlock new levels of success.

Areas of Expertise

• Business Development and Commercial Growth
• Recruitment
• Operations Management
• Customer Satisfaction
• Supplier Negotiation
• Debt Management

“It is a privilege to work with SME business owners, opening avenues to new levels of success.  I am passionate about helping owners achieve their dreams and making their business work for them”

Lucy is based on the North Shore of Auckland, having previously lived in the Cook Islands, Wellington, Greece and England.  She enjoys spending time outdoors and with her husband and teenage children.