Fight. Flight. Freeze in Business
The phrase “fight or flight” was coined in the 1920s to describe key behaviour that occurs in the context of a perceived threat. It evolved as a survival mechanism and results in an overwhelming action tendency from humans. Much later in the 70’s a third…
Why New Zealand SMEs succeed with a great Business Advisor
As the world becomes ever smaller, small to medium business enterprises (SMEs) experience ever increasing greater pressure; competition from overseas, online competition and so on. As we move through these ever-changing times we must remember the words of Albert Einstein, “The definition of insanity is…
When sales slow, avoid a knee jerk reaction. It’s time to get strategic.
This article from Amy Florence in EC&M is a great checklist for the winter months or any slow period. “When sales drop and the economy tightens, electrical contractors’ knee-jerk response may be to pull advertising and cancel marketing campaigns, but in the words of William…