Efficiency is doing the thing right… Effectiveness is doing the right thing!
Managing your own time against the multiple demands of running a business is difficult enough but when it comes to managing employees’ time and productivity it can be a mammoth task. However it’s hugely important for the running of an efficient and profitable business. In…
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Five factors for Sales & Marketing alignment
By Rohit Roy for Martech Advisor. Sales and marketing efforts are essentially two sides of the same coin, yet quite detached from each other. Only off late have they been brought closer to enhance their efficiency and drive customer engagement. This realignment becomes critical in…
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