At Prime Strategies, we believe in two things: good honest work and conversations that don’t make your eyes glaze over. That’s why we found, trained, and continuously support exceptional advisors all across New Zealand who do what they do best: actually helping you instead of just taking your money.
Have a listen to two of our founders Rob and John…they’ll tell you
After working with business owners for decades, we’ve learned a few uncomfortable truths:
Nobody is good at everything (despite what your ego tells you at 2 AM)
Knowing what you want is the easy part – getting there without losing your sanity is where it gets interesting
Most owners spend 90% of their time working IN their business, not ON it (then wonder why nothing changes)
Refusing to make a decision IS making a decision – and that decision is usually “let’s keep struggling”
Here’s what we’ve figured out after years of this: owning a business is bloody hard work. Doesn’t matter if you’re just starting out or you’ve been at it for decades – there’s always pressure coming from somewhere. Customers, staff, suppliers, that voice in your head that never shuts up about cash flow.
But here’s the thing: it doesn’t have to suck this much.
That’s why Prime exists. We provide strategy that actually works, accountability that doesn’t feel like detention, and support that doesn’t come with a side of judgment. Everything we do is because we believe in paying it forward and making New Zealand’s business community stronger by helping as many owners as we can today.
Because when Kiwi businesses thrive, we all win.
The Bottom Line
You don’t have to figure this out alone. You don’t have to pretend you know everything. And you definitely don’t have to keep doing the same things and hoping for different results.
You just need someone in your corner who knows what they’re talking about and can explain it without the corporate nonsense.
That’s us.
What Makes Us Different (Spoiler: Everything)
01
We Don’t Speak Corporate Gibberish
Other Business Advisors Say:
- “Leverage synergistic opportunities”
- “Optimize your value proposition matrix”
- “Implement scalable solutions for enhanced ROI”
- [Insert 47 more meaningless buzzwords]
We Say:
- “Your prices are too low”
- “You’re spending money on stupid stuff”
- “Your customers don’t understand what you actually do”
- “That ‘strategy’ you have? It’s not a strategy, it’s a wish list”
02
We Fix the Real Problems (Not Just the Pretty Ones)
Most consultants love the sexy stuff – vision boards, mission statements, five-year plans that look great in PowerPoint but fall apart when your biggest customer doesn’t pay their invoice.
We focus on the unglamorous stuff that actually matters: making sure you’re not bleeding money, that people want to buy what you’re selling, and that you won’t have a nervous breakdown next Tuesday.
03
We’re Not Your Typical Suit-Wearing, Buzzword-Spouting Business Advisors
Most business advisors have never:
- Stayed up until 3am fixing a website crash
- Had to choose between paying themselves or their employees
- Explained to their spouse why they’re eating 5 minute noodles again
- Actually built something from scratch
We have. Multiple times. And we’re still here to tell the tale.
Our Philosophy:
“Skip the MBA nonsense. Focus on what actually moves the needle. Make more money, work fewer hours, sleep better at night.”
04
We Actually Know What Running a Business Feels Like
Most business advisors have conveniently forgotten:
- The panic of not knowing if you can pay your staff and the IRD
Googling “how to fire someone” at 2am - That sinking feeling when your biggest client ghosts you
- Realizing you have no idea what you’re doing (and everyone might find out)
We know and have heard it all. Because forgetting would make us terrible at this job.
Our Mission:
“Take away the pain of business uncertainty without the corporate theatre. End the stress of not knowing stuff. Fill in the gaps without making you feel like an idiot.”
"I'm told that my industry is in slow decline, but my business is going against that trend and profits are increasing.
Dave from Prime Strategies Group has introduced more robust systems and sales and marketing initiatives into my business that are getting great results.
Dave keeps me accountable in these challenging times."
Rob
Owner
Glenfield Panelbeaters & Paint
https://www.glenfieldpanelbeaters.co.nz/
Before Dave came on board, the business was chugging along but cashflow and time were always tight. With so much work coming through the door, we never had the headspace to actually stop and look at how the business was running, let alone improve it. Dave didn't look to overhaul everything straight away. The first few months were mostly conversation, talking through structure and helping us nut things out, and once we started properly tracking the numbers, the picture got a lot clearer. The biggest shift has been seeing the figures each week instead of just feeling that things were probably okay, and having the confidence to back decisions we'd been sitting on for years, like finally bringing new people onto the team. If you reckon you've got a solid handle on your business, working with Dave will give you a fresh look and a stronger foundation; if you know you need help, he's probably exactly what you're looking for.
Natasha Port
Director
ABI Music
abimusic.co.nz
“Fiona from Prime Strategies Group has been a huge help for me and my business.
Using some smart systems and ideas, that she provided, things are running much smoother and a lot less stressful than they had been in the past.
I now have my weekends back and get to spend more time off the tools and working on growing the business.”
Eli Fynn
Managing Director
Queenstown Scaffolding
https://queenstownscaffolding.co.nz/
Before we started working with Dave, sales were struggling and nobody knew who we were. We had no presence in the market at all. That has completely changed. Sales have increased, our market presence has grown, and our headspace has gone from stressing about cashflow around the clock to figuring out how to get all the projects done that we are winning. We are moving to larger premises, adding machines, and taking on more staff to keep up with demand. We would 100% recommend jumping on with Dave at Prime. It is a bit of a slow burn, so do not expect results from day one, but stick with it. The results do arrive, and they are better than you expected them to be.
Darren & Gareth Tompkinson
T Brothers Cabinetry
tbrotherscabinetry.co.nz
Our Process
Step 1
Figure Out What’s Actually Wrong
We dig into your business and find the real problems (not the symptoms you think are problems).
Step 2
Fix the Real Problems
We give you practical solutions that work in the real world, not theoretical BS from business school.
Step 3
Watch Things Actually Get Better
You sleep better. Make more money. Stop feeling like you’re drowning. Revolutionary stuff
