Helping Bay of Plenty Businesses Grow, Perform and Thrive

The Bay of Plenty is home to some of New Zealand’s most ambitious small and medium-sized businesses — from the orchards and food producers of Te Puke, to the engineering workshops, builders, and tradespeople of Tauranga and Mount Maunganui, to the tourism, professional, and service hubs of Rotorua and Whakatāne.

At Prime Strategies, we work alongside Bay of Plenty business owners who want to take control of their numbers, their people, and their future.

We understand what makes this region tick — the work ethic, the innovation, and the deep connection to community and lifestyle. Our local advisors bring both national expertise and regional insight to help you get real results where it matters most: profit, performance, and peace of mind.

What We Do

We help Bay of Plenty SMEs — from trades and engineering to professional services and local retailers — to:

  • Build stronger, more profitable business models
  • Improve cashflow, pricing, and margins
  • Develop teams that perform with purpose
  • Create sustainable systems and processes
  • Plan for growth, succession, or exit

Whether you’re running a construction or trade business, managing a manufacturing workshop, or growing a professional or service-based firm, we’ll guide you with clear strategies, practical tools, and accountability that drives real change.

Why Work With Us

You don’t need more theory — you need a plan, a partner, and progress.

Our Bay of Plenty advisors are hands-on business people who’ve built, grown, and led companies themselves. We bring real-world experience, local connections, and a proven process that helps you:

  • Understand your numbers
  • Make better business decisions
  • Focus on what creates real value
  • Regain control and confidence as a business owner

Local Insight, National Strength

With Prime Strategies’ national network behind you and local expertise on the ground, you’ll have the best of both worlds — strategic guidance with a Bay of Plenty heartbeat.

We’re proud to support businesses throughout:
Tauranga • Mount Maunganui • Katikati • Te Puke • Rotorua • Whakatāne • Ōpōtiki and the wider region.

Let’s Talk

If you’re ready to take your Bay of Plenty business to the next level, let’s start with a conversation.
We’ll sit down, understand your goals, and build a plan to get you there — step by step.

What Bay of Plenty Clients Say

  • “When I took over VanEquip, I was focused on growth and production, and like a lot of owner-operators, I was watching the P&L instead of the bank account. Craig changed that. He got me looking at cash flow every week, forecasting forward, and understanding exactly where our cash was tied up. That discipline kept the business out of the kind of cash crunch that pushes growing companies into liquidation.

    Just as valuable, Craig helped me think through some big strategic decisions, including hiring an experienced sales leader and relocating our operations. Both were significant commitments for a business our size, and Craig helped me weigh the risks, plan the cash impact, and move with confidence.

    Both have paid off strongly, and VanEquip is now growing fast on a much more solid footing. I’d recommend Craig to any business owner who wants clearer thinking on cash and the confidence to make the big calls well.”

    Shaun Wilson
    VanEquip
    Prime Strategies Advisor: Craig McCulloch

Business solutions our Bay of Plenty Advisors can provide

Tauranga, Rotorua, Whakatane, and Mount Maunganui businesses ride a seasonal curve shaped by kiwifruit, forestry, and tourism, which makes generic, off-the-shelf business plans close to useless. We build IRD-aligned business plans and exit strategies for time-poor Bay of Plenty owners that reflect the region’s actual seasonal cash flow patterns, so you’ve got a plan — and eventually an exit — that fits how the business really runs.