David has had a varied business career working in food, manufacturing, biotech and professional service businesses.

While working in the food manufacturing and biotech sector as a Director and General Manager, innovation and growth was the top priority which is part of David’s DNA.

During his time in professional services, he assisted and advised organisations in most industry sectors whether they be ‘for-profit’, ‘not-for-profit’ or family businesses.

David joined Prime Strategies Group being passionate about supporting New Zealand small and medium business owners and managers to help them reach their specific goals.

“Business owners have differing goals and aspirations for their businesses, so it’s important to understand those things to create a pathway to success. It’s hugely satisfying playing a part and getting my clients to where they want to be”.

Along the journey there are always unforeseen circumstances which need to be navigated for which David can be an ideal partner to bounce ideas off and be a trusted confidante.

Outside of work David and his wife Rebecca have two adult children. Any spare time is enjoyed with family and friends, sports, music, and he likes to keep an eye on NZ and world politics.

Business solutions David can provide

Tauranga, Rotorua, Whakatane, and Mount Maunganui businesses ride a seasonal curve shaped by kiwifruit, forestry, and tourism, which makes generic, off-the-shelf business plans close to useless. We build IRD-aligned business plans and exit strategies for time-poor Bay of Plenty owners that reflect the region’s actual seasonal cash flow patterns, so you’ve got a plan — and eventually an exit — that fits how the business really runs.

Find a Solution for your Business

+64 21 306 887

Learn more about the region David works in...