With over two decades of leadership experience across media, strategy and organisational transformation, Ben brings a sharp commercial mind, a calm presence and a knack for turning complex problems into clear, actionable plans.

Ben has worked at executive level across some of New Zealand’s most recognisable organisations, managing large teams, restructuring operations and helping businesses navigate growth and change. His approach blends strategic thinking with real-world practicality – all grounded in what works for SME owners day-to-day.

Ben brings strength in:

  • Business and brand strategy development
  • Organisational restructuring and turnaround
  • Building high-performing, people-led teams
  • Financial alignment and budget clarity
  • Storytelling, marketing, and customer engagement strategy
  • Translating big ideas into simple, strategic actions
  • Navigating change and adopting new technologies (including AI)

Outside of work, Ben lives in Auckland with his partner, four teenagers, a dog and a cat. At home the chaos is real, but the strategic mindset still applies. He’s a long-time Warriors fan, a keen follower of professional boxing and stays tuned in to emerging culture, new music and the ever-evolving world of AI – especially how businesses can harness it for good.

+64 21994133

What Prime Stategies Clients Say

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler