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What Prime Stategies Clients Say

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures

With 20 plus years of experience in education, manufacturing, training and development and government services, Elaine brings a wealth of knowledge and a broad cross-sector perspective to her role.

Throughout her career, Elaine has led projects, developed and implemented strategic business plans, created reporting and monitoring frameworks, and supported strong governance practices. She’s worked closely with senior leaders, frontline teams, and business owners – earning a reputation for being insightful, collaborative, and outcome-driven.

What sets Elaine apart is her genuine connection to the small business community. Having grown up in an SME family, she understands the realities of running a business – the risks, the demands, and the relentless pace. This lived experience fuels her passion for helping SME owners unlock their full potential through clear strategy, focused planning, and practical support.

Working with Elaine means gaining not just an experienced advisor, but a trusted partner – someone who:

  • Listens deeply
  • Understands the bigger picture
  • Simplifies the complex, and
  • Delivers with integrity

Originally from the Highlands of Scotland, Elaine lives in Auckland with her husband and two teenage children. She loves getting out and exploring the diverse landscapes that New Zealand offers, and sampling our fantastic local produce.