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What Prime Stategies Clients Say

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler

Phill joins Prime Strategies from a successful extensive career in wholesale & distribution to New Zealand’s leading retail chains in fashion, beauty, pharmacy, department stores, and consumer electronics.

Phill has an open consultative approach to  business and enjoys the challenge and reward of helping clients develop and grow successful thriving business’s in the SME space. His focus is on long term win win business partnerships.

Proven experience launching international brands developing distribution and channel strategies achieving sales growth and building brands. Phill thrives on bringing exciting NEW brands and products to market. Phil has established strong business relationships with brands and negotiating exclusive territory distribution agreements from the United States, Australia and Japan.

20 Years developing product and sourcing knowledge from factories and manufacturers based in China managing complex supply chain issues.

Phill’s skill set and expertise includes:

  • Business planning – development and execution.
  • Proven in both top line income generation & sales focus.
  • Operations management of the complete supply chain process.
  • Brand strategy planning and development.
  • Product development and sourcing – including sampling, production planning, liaising with international suppliers and quality control.
  • Management of key customer relationships of a diverse customer base covering major accounts, department stores, independent retailers and rural traders.
  • Management and development of staff, focused on productivity, quality and culture performance.
  • Financial management – budgeting, forecasting, interpretation of accounts, profitability improvement.
  • Digital Strategy development & implementation – Website, Social Media, E-Commerce B2B and DTC.
  • Contract negotiation and exclusive territory supply agreements with partners.

Phill and Leanne live in Papamoa in the beautiful Bay of Plenty, they have 4 adult
children and their first grand daughter. Phill gets up at 5.15am to work out 3 – 4 times a week, mountain bikes, and surfs. They enjoy travel & love New York!