After a 20 year career in NZ and Asia working in food, alcohol and fast food marketing and sales, Rob took the plunge into consulting setting up under his own brand The Marketing Guy. He has since worked with hundreds of clients helping them to identify the optimal growth strategy for their businesses and then supporting them to achieve their goals.
Rob brings a wealth of experience from a multiple industries and clients. His specialty is working closely with owners and teams and bringing them together to focus and align their efforts and resources to create a plan and succeed. His specialties include:
- Business Growth and Profit Finding
- Strategic Planning
- Market Research, Segmentation and Market Development
- Marketing and Branding
- Sales and Sales Management
- New Product Development
- Productivity and Performance Development
Rob brings with him a very broad experience base of businesses large and small from one man bands to multinational corporations. His clients love that he is always looking to bring what he has experienced and learned to bear on their business challenges and opportunities.
Rob has extraordinary empathy and admiration for business people and the highs and lows they encounter every day on the way to achieving their dreams. His experience and disciplines have been of immense value in helping clients grow their businesses, increase profitability and implement sound strategies resulting in significant increases in income and bottom line.
Rob lives in Auckland’s Orakei with his wife Denise and they have one adult son and two granddaughters. Outside of the Prime Strategies Group, Rob’s interests are philosophy, fitness, sports cars, food, wine and travel. Rob’s wife Denise owns and manages a boutique food manufacturing business, so they know about the pain and the glory of small business first-hand.
Rob believes that business should be exciting, stimulating and creative and he supports his clients to have that experience while he works with them.