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What Prime Stategies Clients Say

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler

With over 25 years’ experience in various capacities and across multiple industries Sonja is passionate about value engineering in SME businesses to help the owner to reach their personal and professional goals. As a Chartered Accountant, her strong financial management foundation provides an ideal vehicle to identify opportunities in all areas of business where small changes can have a big impact.


Having established and grown several SMEs herself, she can identify with the challenges SME owners face and offer advice from lived experience.

Sonja’s experience includes the following areas:

  • FMCG Food manufacturing
  • High Value Exotic Luxury Leather Manufacturing
  • Not-for-Profit organisations
  • Construction services, including Engineering Surveying and Construction Plant and Equipment Hire
  • Educational services
  • Automotive services
  • Game Farms
  • Agriculture
  • Franchising
  • Start-up businesses
  • Import and Export
  • IT system customisation and implementation

Sonja lives in Perth with her husband and son.  She is keen to meet with SME owners to see if there is a mutually beneficial opportunity to work together.