The Power of Conducting a Swot Analysis
Don’t under estimate the power of conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. When we are working with clients this is usually completed quite early on in the process to get an overview of a company’s potential and is a key component when…
What gets measured gets done!
A simple process for identifying KPIs for your business. The reasons for monitoring KPIs in your business are well known, but it is surprising how many businesses large and small don’t monitor any KPIs other than cash in the bank, or at best profit. And…
Identify your target market
Fish where the fish are biting! One of the questions we ask businesses when helping them plan, is, do you know the ROI (Return on Investment) on your advertising and marketing spend? The answer is almost always the same, No. And, do you know your…