Getting through the right doors
Businesses that involve face-to-face meetings with their clients need to keep in mind that they might be knocking on the wrong doors, or that they’re not the only people knocking on the right ones. Identifying and targeting the key decision makers in a prospective customer…
Have you got an ‘Elevator Pitch’ ?
Have you ever heard of the terminology ‘Elevator Pitch’? An elevator pitch is a brief, persuasive ‘pitch’ for your business, lasting less than 30 seconds, and being interesting, succinct, and hopefully memorable. We believe, it never does any harm to revisit the basics, don’t start…
Direct Mail Techniques
If you are going to embark on any direct mail or email campaign then then here are some basics that you should follow: Ensure the message matches the needs of the target audience. Does your offer of products and/or services match the needs of the recipient?…