Identify your target market
Fish where the fish are biting! One of the questions we ask businesses when helping them plan, is, do you know the ROI (Return on Investment) on your advertising and marketing spend? The answer is almost always the same, No. And, do you know your…
A satisfied customer is the best business strategy of all
Generating new business to grow your customer base is crucial for long term business success, but it’s also critical to take exceptional care of the customers you already have. Both of these areas of business management have challenges and opportunities. Here are seven ideas aimed…
Sales skills that create lasting results in 2018
Marc Wayshak, sales strategist and bestselling author of “Game Plan Selling” (Breakthrough Success Publishing, 2012) and “Breaking All Barriers” (CreateSpace Independent Publishing Platform, 2012), spoke with Business News Daily and broke down the five keys to successful selling in today’s world based on his recent survey findings. He points…
Have you got your target audience in the cross-hairs?
Do you know who your target audience is? For most businesses, the answer is yes. Knowing who will buy your product or service is a key part of creating a business that thrives. “The more specific you can get [with your strategy], the easier it…
Are you marketing your business effectively? Or just advertising?
Marketing is about how you present your business to your target market and how you position your products and services within that market. First, decide WHO you will sell to. Then decide WHAT you can offer them; and WHY they would choose your offering. Can…
5 Ways Small Business Owners Can Grow In 2017
Posted Jan 2017 by Preston Pysh on Forbes.com In the world of business it is all about growth. Coach Lou Hotlz famously said, “in this world you’re either growing or you’re dying, so get in motion and grow.” As a result, here are five sure-fire…
Five factors for Sales & Marketing alignment
By Rohit Roy for Martech Advisor. Sales and marketing efforts are essentially two sides of the same coin, yet quite detached from each other. Only off late have they been brought closer to enhance their efficiency and drive customer engagement. This realignment becomes critical in…
Sharp Marketing Tips for your Business
Are you aware you are not making the most of your market opportunity? A focus on marketing is a crucial part of any successful business strategy. Begin by identifying who your potential customers are, what their motives are to engage with your brand, and what…
8 Steps to Align Sales & Marketing Efforts
Sales and marketing divisions usually have a divergent view of what their efforts are meant to achieve. The two are often at loggerheads, with sales accusing marketing of not generating enough leads and marketing accusing sales of not following up adequately on the links provided….
10 Tips to Help You Build and Grow a Stand-Out Small Business Brand
According to a recent nationwide survey 71 percent of adults view small business more favourably than any other institutions, including religious organizations. Why is this? Well, small businesses are seen as a positive influence “on the way things are going in this country.” But it’s…