Do you know who your target audience is? For most businesses, the answer is yes. Knowing who will buy your product or service is a key part of creating a business that thrives.

“The more specific you can get [with your strategy], the easier it is to reach those people for less money… and also to find new audiences and grow.” said Lindsey Myers, founder of Concrete Blonde Consulting and a marketing and public relations expert.

Once you know who your target audience is, though, how do you create a marketing strategy that reaches them? Myers recommends that every business, no matter its size or industry, follow seven steps to create a marketing plan that reaches your target.

Read the checklist of effective audience targeting here.