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Alex Reid

Alex Reid | Associate
Prime Strategies Group
Bay of Plenty, New Zealand
Telephone:  +64 272 911007
Email:  alex.reid@primestrategies.co.nz

Alex joined Prime Strategies Group after a long and successful employment history in the Civil Contracting Industry spanning 4 decades. After working at senior management level for family owned enterprises starting businesses from the ground up, project managing through to General management and CEO roles throughout the North Island Alex offers a wealth of experience with business structure and operational efficiency.

Alex has a Degree in Civil Engineering with NZCE and has built a considerable business network over his working career providing opportunity for small to medium size businesses to access advice and support when required. Positions on Tauranga Boys’ College board for two terms, sitting on Priority One’s instep committee for several years and assisting the Bay of Plenty Polytechnic with a working group established to lobby NZQA for funding to allow the study of the diploma of civil engineering in Bay of Plenty has paved the way for Alex to build strong working relationships with many business influencers in the Tauranga Region.

His key strengths lie with;

  • Governance
  • Brand and culture development
  • Human Resource management
  • Organisational Structuring and operational efficiency enhancement
  • Strategic business planning and systems development
  • Empowering individuals from new recruits to senior management
  • Tendering capability and pulling together win themes that work
  • Relationship building and contract negociation skills

As a Prime Strategies associate, Alex can provide an extensive array of business experience and skills from his own arsenal of tools and those of the Prime Strategies Group.

Often business owners are faced with the reality that change needs to occur to survive an ever-changing business landscape however those changes are not always easy to manage when staff and systems have been ingrained in the business organisational structure for many years. Alex has assisted companies in his previous employ with such changes and has worked closely with the business owners to bring those changes on board in a professionally structured process reducing an inevitable financial crisis occurring.

Alex shares his experience in a supportive and proactive manner assisting the business owner to benefit from all those years of demanding work that it takes to build a business and balance time with family and friends together with running a successful business.

Alex is excited to look at where he can provide valuable assistance to existing and start-up businesses, to assist business owners with forward direction and to assist those that are wanting to expand, maintain their current level of trade or wish to prepare for an eventual sale.

Alex and wife Jo live in Tauranga having built a home in 1994 in Pyes Pa. Their three children are all completing University study throughout universities in New Zealand and Australia.

Both Alex and Jo are passionate about Tauranga and the wider Bay of Plenty region with their interests in boating, water sports and camping taking the family frequently around the harbours and coastlines of Eastern Bay of Plenty.

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