Breton Dobbs

Breton Dobbs | Advisor
Prime Strategies Group
Hamilton, New Zealand
Telephone:  +64 21 550 443
Email:  [email protected]

Breton has built a successful career in marketing and business management for four decades; from ad agencies and corporate roles to owning and operating businesses.

After thirteen years advancing his career in the UK Breton returned to New Zealand in 2001 to pursue a better work / life balance. He first applied his considerable range of skills to consultancy work before co-founding a retail franchise business, growing it from one to fourteen stores over the next six years.

Breton’s core strengths include:

  • Strategic planning

  • Branding & Relationship management

  • B2B / B2C Marketing & Communications

  • Research & Online survey modeling

  • Website integration & optimization

  • Sponsorships & Project management

  • Franchising, Retail & Service Sectors

Energetic and passionate about his work Breton thrives on challenges, problem solving, identifying opportunities and optimizing performance. He does this with a compelling blend of:


  • Forty years marketing and business management positions across several industry sectors.

  • Breton has worked extensively with global organizations and local businesses, as well as owned and managed successful businesses, but never far away from the coal face.

“Through this experience I know and understand the value of teamwork, planning, relationship management and responsible financial stewardship.”


  • Breton is a creative thinker and strong strategic planner.

  • Knows how to use research to understand the marketplace / issues and help find solutions.

  • Strong on making brands relevant and sustainable, separating perceptions from reality

“I’m a stickler for detail but never lose sight of the bigger picture, and believe some of the best ideas and opportunities come from lateral thinking.”


  • Breton advocates structure and process as cornerstones to successful business

  • It’s also important to be flexible so the business can react, adjust and evolve

  • Standards, integrity and credibility are values that build reputations; Breton has structured departments, written operating manuals, brand disciplines, instituted CRM and workflow programmes to ensure businesses practice what they preach and delivery on promises.

“…but remember that business is about people, relationships and enjoying what you do.”


Breton is customer focused and a strong believer in collaboration, the power of the brand, digital integration and proactive planning

“I love what I do; it gets me out of bed in the morning. I also know that Prime can make a difference because as a resource we practice what we preach, and I’m thrilled to be part of the Team.”

Breton lives in Cambridge and balances his passion for work with a passion for sport, especially golf. When he’s not doing either he relaxes by walking the dog, cycling and pursuing a general interest in history.

If you’re wanting to improve business performance and enjoy a better work / life balance give Breton a call.

This is what Breton’s customers have to say…

Breton has given us some extremely valuable advice. His attention to detail and his ability to communicate succinctly has been very valuable. He has great knowledge and is very professional in all his activities with us. We have managed to achieve goals, which we have set with his help, which may not have been achievable. Definitely an asset to our business.
Paul Overwater – Director / Owner – Overwater Investments Ltd (Rosetown Motel, QSPlus)


We’ve been working with Breton for the last 6 + years and always find his Business Marketing and Consulting skills refreshing. I often see coaches, consultants and marketers organise massive plans for business owners – which cost them an arm and a leg – for them to sit on the shelve gathering dust. With Breton’s help this will not happen! Breton likes to get hands on with clients and if things aren’t getting done he will have the perfect outsource partner to refer the work too or he gets stuck in and helps the client complete the work. It’s that difference that has working together for the last 6 + years and what will continue for years to come!

Chantelle Good – Founder / Owner – Varntage (Virtual Business Support)


Breton has been a pivotal piece in my both my business & personal development. He has been a reliable mentor helping guide decisions and next steps within the start-up phase as well through-out the business process, listening and providing sound advice for any business opportunities or issues. Breton has a wealth of knowledge and keeps work-life balance and best practice at the forefront of his recommendations. His skillset is a valuable asset for any business owner.

Victoria Fraser – Owner VF – business management and wellbeing advice (work life balance) – Senior Advisor at Ministry of Education


Breton’s work as a business advisor the perfect mix of objective and invested.

His advice stems from years of practical and professional experience across both corporate and small business sectors. One might be tempted to assume that this vast array of knowledge and connection is argument enough to work with him, but I would argue that the true magic of Bretons work as an advisor lies in the tailored and business-specific delivery of his knowledge.

Bretons ability to customise and adapt his communication and approach to a style that works best for his clients is a true credit to his versatility and depth of understanding on any given topic.

If you are looking for someone who will simultaneously be your cheerleader,  pathfinder and (inevitably) your go-to for advice on all things business-related, look no further.

Courtney Haines – Owner 3C Communications – Communications Consultant & Workshop Facilitator


Breton has been an absolutely vital lifeline in my business. From getting him on board at the start-up phase to continued mentoring and business support, he has been the reason for my success. Breton knows his stuff, and he is extremely well-informed across a broad range of industries. Breton has become like family, and has always supported the vision for my business, injecting his own knowledge and expertise to ensure the vision becomes reality. I honestly wouldn’t be where I am in my business today if it wasn’t for Breton.

 Tara Langman – Owner Lumos Digital – Websites, Social Media, Content


My name is Ashley and I am the owner of Ashley Ellen HypnoBirthing. I have had the pleasure of working with Breton from when my business was just an idea. From the very beginning Breton has been open minded with my ideas and came up with strategies with how to make them a reality.

My favourite thing Breton has done for me was help me see the value of what I offer. My confidence was low and he helped me build that into pure belief that I can do it. He makes things easy for me to understand and will tell me when my mind strays too far.

He is a kind smart man who has many years of business experience to help anyone needing a bit of guidance with launching a business. Was one of the best investments I made towards my business.

Ashley Smith – Owner Ashley Ellen Hypnobirthing – Hypnobirthing, Counselling, Workshops


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