including Mangere, Manukau, Papakura, Manurewa and to Pukekohe

Economic transformation & current business climate

Historically largely rural or horticultural, especially around Pukekohe and Franklin, the region’s fertile soils supported market gardens, farms, and small-town economies. Pukekohe remains known for horticulture, supplying produce to the Auckland region. 

Recent economic data (e.g. from a 2022 local review of Franklin/Pukekohe area) shows that while the population and labour-force participation are healthy, the area has relatively fewer “knowledge-intensive” industries compared with central Auckland. Many residents commute to larger employment centres for work. 

In the broader South Auckland region, employment precincts have seen growth especially in industrial employment, manufacturing, transport/warehousing, wholesale trade, along with increases in office-based employment and retail/hospitality over the past two decades. 

South-West Auckland contributes to the broader region’s role as New Zealand’s economic engine — leveraging its mix of residential base, industry, logistics, agriculture and access to transport corridors for growth. 

Opportunities

The combination of agriculture/ horticulture (especially around Pukekohe/Franklin), industrial zones, and growing residential catchments make the area well-suited for businesses serving food supply, logistics, manufacturing support, and trade.

There is scope for development of agritech, value-added food processing, warehousing & distribution,  especially given proximity to the Auckland market and transport infrastructure.

There are significant opportunities locally within the small business sector with positive signs of growth, bridging rural/urban resource supply (e.g. produce, logistics) to meet growing demand.

What We Do

We help our local SMEs to:

  • Build stronger, sustainable and more profitable business models
  • Create strong system and process within the business
  • Improve cashflow, margins and long-term profits
  • Develop teams that perform with drive and purpose
  • Plan for growth, succession, and/or exit

Why Work With Prime Strategies Group?

You don’t need a buddy, you need a guide, a business friend and guiding partner not just theory – accountability, planning and process.

Our South Auckland team are all hands-on business realistic reliable people who’ve built, grown, and led companies themselves. We bring real-world experience, real time, realistic strength of purpose right to your door.

We understand:

  • The numbers
  • The people and their roles
  • The focus required
  • Help you make better more focused decisions
  • Regain control and confidence as a business owner

Local Insight, National Strength

With Prime Strategies’ national network behind you and your business we have expertise that is designed to help you, no nonsense, no unrealistic dreams, no bull, just simple strategic guidance with care and attention for you and your business.

We’re proud to support New Zealand business. For Kiwis by Kiwis

Let’s Talk

If you’re ready to take your business to the next level, let’s start with a coffee and a quiet chat.
We’ll sit down, get a good understanding of your needs and dreams and build a plan to get you there.

What Prime Stategies Clients Say

  • “This was a challenge that you were both up for and up to from my perspective. I genuinely appreciate your time and perspectives that have helped me move forward personally and with the business.

    I absolutely acknowledge that it’s a great process and one that does help drive a business forward. The focus on mine and my partners personal goals at the start was primo and the monthly management meetings were good.

    Having your weekly agenda, discussion points and action items was very helpful to keep moving forward. Your documented lists were great to review. Your personal integrity and energy is a tonic and your encouragement too has been so very valuable to help me shift from the place I was at.”

    Kirsty
    Salon Owner & Wholesaler

  • “There is considerable benefit to having an advisor working alongside you in your screen business. They can help you bring together a vision, strategy and plan and then work through this step by step with you to see it realised. They are an external voice while always putting your best interests first.”

    Julia Parnell
    Notable Pictures