Small businesses have many marketing challenges, but one of the hardest things to do is communicating your differentiation, or unique selling proposition (USP). It is crucial to know what your ideal client really wants and to deliver it better than anyone else.

Click to see Debra’s full explanation of each of these steps designed to help you determine that one unique, differentiating quality that only your business has:

  • Narrow your target market
  • Focus on superior customer service
  • Solve a problem
  • Be innovative
  • Create offers that are too hard to ignore
  • Be known as the expert in your field
  • Make it easy to do business with you
  • Create a unique business model based on your values

If in doubt, give your local Prime Strategies business advisor a call for expert business help!